USC partnership brings Social Analytics to the students

We are delighted to announce a new partnership with the University of Southern California. Our social analytics platform will be supporting the USC advertising students of USC at the Marshall School of Business. USC will provide BirdSong Analytics to their Practicum in Advertising and Executive MBA program to assist students in their research and studies.

Our analytics platform will be available to help both undergraduate and postgraduate students analyse how brands and companies are using social media. Students will gain hands-on access to our tool, allowing them to run reports, download data and gain key insights into how brands, businesses and organisations all over the world are using social media as part of their marketing strategy.

USC

Digital Tomorrow Today CEO Jamie Riddell, said: “We are looking forward to seeing how the students use this information to think independently and creatively about the marketing challenges they are presented with as part of their course and also the AAF National Student Advertising Competition.”

This new relationship signals a deeper integration between BirdSong Analytics and the next generation of marketing leaders and innovators and USC has a historic tradition of entrepreneurship with alumni having founded Salesforce, MySpace and Lucasfilm.

The University of Southern California has over 40,000 students and USC ranks No. 15 nationally in the inaugural Wall Street Journal/Times Higher Education survey of more than 1,000 U.S. colleges and universities (September 2016).

USC adjunct Professor Hank Wasiak said, “I have been very impressed with BirdSong Analytics. Whilst easy to use, it also offers the right breadth and depth of social media insights to help our students research more about how different brands and companies are stepping up the challenge of the social media age.”  

BirdSong Analytics is already providing ‘Pay as you Go’ insights to a number of universities around the world and we are proud to be associated with the University of Southern California.

About BirdSong Analytics:

Birdsong Analytics is the world’s leading ‘Pay as you Go’ Social Media Analytics platform, providing insights for any publicly available brand on Twitter, Facebook, YouTube and Instagram. With customers in over 120 countries, users include journalists, universities, brands, publishers, SMEs and global businesses.

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