Will Twitter Propel Le Pen in the French Presidential Election?

The French Presidential Election will be an important political event in 2017.

This year, a new President of France will be elected and social media insight provider, BirdSong Analytics, have analysed the followers of the election candidates, including Le Pen and Macron.

BirdSong Twitter Analytics has helped gather Twitter Data on the French Election hopefuls, including the number of followers they have and more.

We have used our social media analytics to conduct research on other political events across the globe, featuring Trump, Clinton and the Scottish Elections of 2016.

Learn more about our political insights here.

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Snapchat just launched a Platform

Snapchat has effectively launched as its own platform with their latest updates. In a stark shift away from disposable updates, the Snapchat platform now encourages users to dwell and consume content from major partners including MTV and allows for further brand engagements courtesy of the introduction of their new ‘Discover’ feature.

Snapchat Platform

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Tesco Facebook Insights in the press

Tesco Facebook activity has been in the spotlight this week with insights from BirdSong.

The retail giant has the largest Facebook Fan base of any UK supermarket but lacks behind in its average engagement.

Update: Since the publication of our insights, Tesco’s fan engagement has improved, now currently averaging 1.9%.

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