Facebook Analytics for any public fan page. Just pay for the reports you need.

BirdSong Facebook Analytics gives you access to over 30 key analytics for any publicly available Facebook page in easy to read charts, including category benchmarks, plus data exports of all the account’s posts and recent primary comments for you to download for an offline analysis.


Facebook Analytics
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BirdSong Facebook Analytics is the world’s leading pay as you go social media analytics tool, used by social media practitioners, journalists, publishers and researchers in 120 countries around the world.

You can use our Facebook Analytics to access, for any public fan page:

  • Over 30 key metrics, presented in easy to read tables and charts
  • Audience size and engagement rate performance vs the category benchmark, from our database of over 9 million fan pages
  • Analyze competitors to understand page performance
  • A data export of all the pages posts for you to download for your own offline analysis

Our data has been used by the following publications

Facebook Analysis in The Guardian Facebook Analysis for Retail Week Grazia Inc Moz Marketing Land
Facebook Analytics for any public fan page

Facebook Analytics for any public fan page

Analyze any public Facebook page to discover activity, performance of the page, popular content and much much more.

Pay as you go Facebook Analytics

Save Your Reports

Export all the page's posts to review and create your own Analysis.

Analyze the page's posts

Analyze the page's posts

Review all the page's posts, sort by engagement types and date posted, to gain useful analysis

Pay as you go Facebook Analytics

Pay as you go

Just buy the reports you need, when you need them. With BirdSong Facebook Analytics there are no monthly fees, no ongoing commitment and no restrictions on how many pages you can investigate.


Data Exports

Download all the page’s posts for your own Facebook analysis.

This data will be available for each post and includes:

  • Date & day of week posted
  • UTC Time of posting
  • Content
  • Post type
  • Number of likes on each post
  • Number of comments on each post
  • Recent comments – not all comments for each post
  • Number of shares on each post
  • Link to the Facebook post

You can rank this dataset to identify patterns, analyze content to discover trends, and to see a page’s most popular posts. Learn more about our Facebook Data downloads.

Facebook Analytics
Click here for sample data

Facebook Page Analytics

Receive key data about the Facebook page including:

  • Number of fans
  • Number of people talking about the page
  • Overall engagement rate
  • Gender and names of engaged fans (where identified)

Use this data to see what drives engagement and identify ways to further optimize your social strategy.

Engaged Fan Analysis

Facebook Post Analytics

Access graphs and analysis of all the page’s posts (from the very first post, with filter by date range) including:

  • Number of posts
  • Average engagement rates per post
  • Number and percentage of posts by type (video, image, status, links)
  • Average number of posts by type (video, image, status, links)
  • Average shares, likes and comments per post
  • Common words used by the account in its posts

Facebook Post Anlaysis

Benchmark Account VS Facebook Category

We will check the page against thousands of others within the same Facebook category so you will be able to:

  • Compare number of fans VS category average
  • Compare engagement rate VS category average

For a full list of Facebook categories please visit birdsonganalytics.com/facebook-engagement-rates

Facebook Analytics - Engagement Rate Comparison

Best Time to Post to Optimize Engagement

Find out when:

  • The best day for this page to post to get likes, shares or comments
  • The best time for this page to post to get likes, shares or comments

Facebook Analytics - Best time to Post

Facebook Page Post Performance

In your report, you will be able to rank all the page’s posts by:

  • Likes
  • Shares
  • Comments

Facebook Analytics - Post Performance

Fan Page Growth

See the change in Facebook fans over the past three months with our standard reports, or talk to our bespoke team about longer historical trends.

Facebook Fan Page Growth Analysis

Identify Fans by Country

All standard Facebook Analytics reports now include country of fan, based on data provided from the social network.

Facebook Fan Location Analytics




BirdSong Facebook Analytics reports and data can be used to help you optimize your Facebook social strategy in many ways. Here are some examples of how our global customers are already using our Facebook Analytics:

  • Analyze any fan page in detail
  • Identify the key elements that impact the Facebook engagement rate for that page and for those of their competitors
  • To identify their best performing posts for likes, comments, and shares
  • To identify what their competitors are posting about, the type of content they share, and when they are active
  • Discover the best time to post for engagement based on historic Facebook performance data
  • To discover more about a competitor’s fan demographic and what % of their fanbase engages with the page
  • To filter posts by date range for comparative Facebook Analytics
  • To benchmark their own and competitors engagement rates against category averages

Bespoke reports

We also offer a bespoke reports service where our in-house development team can create and build custom analyses for you, using our data. This includes:

  • Leaderboards to track ongoing performance of 10+ chosen Facebook pages
  • Automated monthly updates: We can set up monthly (or weekly) reports for you on any number of pages that you wish to track and frequently monitor
  • Fan enhancement: We can help you understand more about your audience by matching them to their other accounts on other platforms such as Twitter and Instagram

If you have a bespoke requirement that you would like to discuss with our in-house development team, please do get in touch at: bespoke@birdsonganalytics.com

Export all Facebook Posts

Every Facebook Analytics report comes with a .CSV export of all the Facebook posts including:

  • Date and time of post
  • Text content
  • Post type
  • Links to the posts
  • Number of likes, comments, and shares

See more on the post exports here.

Exporting all Facebook Comments

Due to Facebook restrictions, our standard reports do not include all post comments. We can only provide the latest primary comments.

  • Latest Comments – the most recent comments for posts at the time of your report.
  • Primary Comments – comments relating to the original post. We do not index the comments on comments or threaded discussions.

Our bespoke team can help you index more primary comments for selected posts or date ranges. Exporting all comments will take longer and cost more than standard Analytics reports. Please use the Live Chat or leave us a message to understand more about indexing Facebook comments, the opportunities, and the limitations. Read more about exporting Facebook comments here.

Our Research Team

If you would like to use BirdSong Analytics for a research project but don’t have time to run the reports and do the analysis, our research team can help.

They regularly work with clients (large and small) to provide answers to questions that they have about how sectors and competitors are using Twitter.

If you have a project that you would like to discuss with our research team, please get in touch.

What does BirdSong Facebook Analytics offer the social media practitioner over and above Facebook’s own analytics?

You will gain access some useful data about your Facebook page, through Facebook’s own analytics tool.

For example, you will be able to view:

  • Likes
  • Reach
  • Page views
  • Actions on page
  • Posts
  • Events
  • Videos
  • Fans by gender, country, city and language
  • When your fans are online
  • Post types

However, Facebook Analytics does not give you this information for accounts that you don’t manage or have not been given access to. This is where BirdSong Analytics can help. With our social media toolkit, you can buy reports to look at the Facebook Analytics for other pages and see how they are using the channel. This allows you to research the Facebook statistics for clients, competitors and other public accounts such as brands and businesses that you may be interested in.

With our reports, you will also be able to:

  • Export all the posts and post data for these accounts and…
  • Benchmark their fan numbers and engagement rates against other pages in the same category to see if they are under or outperforming their peers.

BirdSong Analytics is used by agencies, publishers, researchers, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.

See Also:

Twitter Analytics

Instagram Analytics

YouTube Analytics