Facebook Engagement Rates can help benchmark Fan Page performance over time or against similar pages.
When an individual, company or organization signs up for a new Facebook page, they are asked to select a category from a predefined list of over 100.
BirdSong Analytics has collected and analyzed the data from over 9.5 million Facebook fan pages and the categories they have self-selected. We have then calculated the overall engagement rate for these fan page categories, as defined by Facebook.
You can use these category engagement rates to check how engaging any publicly available Facebook fan page is versus the average for its peers. Comparative Engagement Rates are also included in every BirdSong Facebook Analytics report.
How to use the Facebook Engagement Rate Tool
Average Facebook engagement rates are a simple measure of how engaging a page is to its fans. An engagement is a reaction to content on the page, including likes, comments, shares or clicks. Check-ins are also a form of engagement.
Average Facebook engagement rates are calculated as a percentage using the formula:
Remember: Facebook engagement rates are a percentage. A page with millions of fans may naturally have a lower engagement rate than a smaller fan page.
There are over 100 Facebook categories to choose from when setting up a new Facebook page. These include blogger, writer, media, community, political party, small business and many more.
Identifying how many fans a page has is a useful metric but it does not tell us how actively engaged they are. An average Facebook engagement rate tells us how many fans have actually liked, shared, commented and clicked on the page since it launched. Comparing this to the average for the category shows whether a page is performing better or worse than similar pages.
Of course, individual posts on any page will have varying levels of engagement rate. Measuring what type of content attracts the most likes, shares, and comments is vital to improving your Facebook strategy.
BirdSong Analytics is the world’s leading pay as you go social media analytics tool, used by agencies, publishers, researchers, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.
You can use our paid for Facebook Analytics reports to access further insights, for any public fan page:
Run a report for any Facebook page to discover how & when it uses this important social channel, performance of the page, popular content and much more.
Our reports include an export of all the pages posts for you to review and gain your own insights from, including likes, share and comments per post
Just buy the reports you need, when you need them. With BirdSong Facebook Analytics there are no monthly fees, no ongoing commitment and no restrictions on how many accounts you can investigate. You don't need to log in with your Facebook details or be a manager of the page to access these reports
Download all the page's Facebook posts for your own analysis.
Receive key data about the Facebook page including:
Access graphs and analyses of all the page's posts (from the very first post, with filter by date range) including:
We will check the page against thousands of others within the same Facebook category so you will be able to
For a full list of Facebook categories please visit birdsonganalytics.com/facebook-engagement-rates
Find out when is:
In your report, you will be able to rank all the page's posts by:
BirdSong Analytics reports and data can be used to help you optimize your Facebook social strategy in several ways.
Here are some examples of how our customers are already using this information.
Click here to learn more about our Facebook Analytics Reports.
You will be able to access some useful data about your Facebook page through Facebook’s own insights tool.
For example, you will be able to look at:
However, Facebook does not give you this information for accounts that you don’t manage or have not been given access to. This is where BirdSong Analytics can help. With our social media tools, you can buy reports to look at the Facebook insights for other pages and see how they are using the channel. This allows you to research the Facebook statistics for clients, competitors and other public accounts that you are interested in. With our Facebook reports, you will also be able to: