Facebook Insights for any public fan page. Just pay for the reports you need.

BirdSong Facebook Insights gives you access to over 30 key insights for any publically available Facebook page in easy to read charts, including category benchmarks plus a data export of all the account’s posts for you to download for your own analysis


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BirdSong Facebook Insights is the world’s leading pay as you go social media analytics tool, used by social media practitioners, journalists, publishers and researchers in 120 countries around the world.

You can use our Facebook Insights to access insights, for any public fan page:

  • Over 30 key metrics, presented in easy to read tables and charts
  • Audience size and engagement rate performance vs the category benchmark, from our database of over 9 million fan pages
  • A data export of all the pages posts for you to download for your own offline analysis

Our data has been used by the following publications

The Guardian Retail Week Grazia Inc Moz Marketing Land
Facebook analytics and insights for any public fan page

Facebook analytics and insights for any public fan page

Run a report for any Facebook page to discover how & when it uses this important social channel, performance of the page, popular content and much more.

Pay as you go twitter analytics

Save Your Reports

Export all the page's posts to review and create your own insights.

Analyse the page's posts

Analyse the page's posts

Review all the page's posts, sort by engagement types and date posted, to gain useful insights

Pay as you go Facebook analytics

Pay as you go

Just buy the reports you need, when you need them. With BirdSong Facebook Analytics there are no monthly fees, no ongoing commitment and no restrictions on how many accounts you can investigate.


Data exports

Download all the page’s posts for your own Facebook Insights.

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Facebook Page Insights

Receive key data about the Facebook page including:

  • Number of fans
  • Number of people talking about the page
  • Overall engagement rate
  • Gender and names of fans (where identified)

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Facebook Post Insights

Access graphs and analyses of all the page’s posts (from the very first post, with filter by date range) including:

  • Number of posts
  • Average engagement rates per post
  • Number and percentage of posts by type (video, image, status, links)
  • Average number of posts by type (video, image, status, links)
  • Average shares, likes and comments per post
  • Common words used by the account in its posts

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Benchmark account VS Facebook category

We will check the page against thousands of others within the same Facebook category so you will be able to

  • Compare number of fans VS category average
  • Compare engagement rate VS category average

For a full list of Facebook categories please visit birdsonganalytics.com/facebook-engagement-rates

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Best time to post to optimise engagement

Find out when is:

  • The best day for this page to post to get likes, shares or comments
  • The best time for this page to post to get likes, shares or comments

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Facebook page post performance

In your report, you will be able to rank all the page’s posts by:

  • Likes
  • Shares
  • Comments

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BirdSong Facebook Insights reports and data can be used to help you optimise your Facebook social strategy in several ways.

Here are some examples of how our customers are already using this information.

  • Analyse any fan page in detail
  • Identify the key elements that impact Facebook engagement rate for their page and for those of their competitors
  • To identify their best performing posts for likes, comments and shares
  • To identify what their competitors are posting about and when they are active
  • To find out the best time to post for engagement based on historic performance
  • To find out more about competitor’s follower demographic and what % of their fans are actually engaging with the page.
  • To filter posts by date range for comparative Facebook Insights
  • To benchmark their own and competitors engagement rates against the category averages

Bespoke reports

We also offer a bespoke reports service where our in-house development team can create and build custom analyses for you, using our data. These include:

  • Leaderboards to track ongoing performance of 10+ chosen Facebook pages
  • Automated monthly updates. We can set up a monthly (or weekly) report for you on any number of pages that you want to track regularly
  • Fan enhancement. We can help you understand more about your audience by matching them to their accounts on other social channels.

If you have a bespoke requirement that you would like to discuss with our in-house development team, why not get in touch at bespoke@birdsonganalytics.com

Our research team

If you would like to use BirdSong Analytics for a research project but don’t have time to run the reports and do the analysis, our research team can help.

They regularly work with clients (large and small) to provide answers to questions that they have about how sectors and competitors are using Twitter.

If you have a project that you would like to discuss with our research team, why not get in touch.

What does BirdSong Analytics offer the social media practitioner over and above Facebook’s own insights?

You will be to access some useful data about your Facebook page, through Facebook’s own analytics tool.

For example, you will be able to look at

  • Likes
  • Reach
  • Page views
  • Actions on page
  • Posts
  • Events
  • Videos
  • Fans by gender, country, city and language
  • When your fans are on line
  • Post types

However, Facebook Insights does not give you this information for accounts that you don’t manage or have not been given access to. This is where BirdSong Analytics can help. With our tool you can buy reports to look at the Facebook Insights for other pages and see how they are using the channel. This allows you to research the Facebook statistics for clients, competitors and other public accounts that you are interested in.   With our reports, you will also be able to

  • export all the posts and post data for these accounts and
  • benchmark their fan numbers and engagement rates against other pages in the same category to see if they are under or out performing their peers.

BirdSong Analytics is used by agencies, publishers, researchers, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.