BirdSong Analytics is the world’s leading pay as you go social media analytics tool providing Instagram Analytics to brands, companies, organizations, universities, social media practitioners, journalists, publishers and researchers in 120 countries around the world.
You can use our Instagram Analytics to access, for any public account:
Our online reports feature a wide range of useful metrics, providing you with insight into any public Instagram account’s performance, see examples below. Our exports also allow you to download data for your own offline analysis.Try our demo report
Our reports provide analysis and exports of all followers and following of the selected Instagram account. Analysis includes: assumed gender and names.
Download all the accounts followers, following, and posts. Identify Instagram influencers, trends, patterns, create tailored audiences, analyze content, and much more with our Instagram data.
Discover the best day and time of day for this account to post to get likes or comments. Use this information to optimise your own social media schedule or to research competitor activity.
Access an analysis of the account’s posts including: most used words/phrases, when the account posts, post frequency, average engagement, types of post and popular filters.
Our Instagram Analytics reports and data can be used to help you optimize your Instagram strategy in several ways.
Here are some examples of how our customers are already using our analysis:
Instagram has rolled out Analytics for business pages only. With all new brand pages, the official Analytics start from your next post, meaning there is no historic analysis of your account posts. With BirdSong you can get a full analysis of all posts regardless of whether you are looking at a business ‘page’ or personal profile.
When you register with Instagram, you will be able to view your past posts and who is following you but you won’t be able to rank or download this data from your account. You will also be able to see what other publicly available accounts post, who is following them and who they follow. Again, Instagram does not let you interrogate this information in any more detail.
BirdSong Instagram Analytics allows you to export all followers from your own and other accounts so that you can carry out your own analysis. You can research the Instagram statistics for clients, competitors and other public accounts that you are interested in, create advertising lists, seek social influencers, and much more.
BirdSong Instagram Analytics is used by agencies, publishers, researchers, universities, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.
Want to do something with our data that our reports don’t offer? There are a number of services that our bespoke reports team can help you with.
We also offer a bespoke reports service where our in-house development team can create and build custom analyses for you, using our data. This includes:
If you have a bespoke requirement that you would like to discuss with our in-house development team, do get in touch at: email@example.com
Due to Instagram restrictions, our standard reports do not include all post comments. Our Instagram comment downloads only include the latest comments. (read more about comment exports here)
Our bespoke team can help you index more comments for selected posts or date ranges. Exporting all comments will take longer and cost more than standard social media reports. Please use Live Chat or leave us a message to understand more about indexing Instagram comments, the opportunities, and the limitations.
Our bespoke team can help you index more primary comments for selected posts or date ranges. Exporting all comments will take longer and cost more than standard Analytics reports. Please use the Live Chat or leave us a message to understand more about indexing Facebook comments, the opportunities, and the limitations. Learn more about exporting Facebook comments here.
If you would like to use BirdSong Analytics for a research project but don’t have time to run the reports and do the analysis yourself, our research team can help. They regularly work with clients (large and small) to provide answers to questions that they have about how sectors and competitors are using Instagram. For example, we worked with Peperami and their agency to find our what other snack brands were posting about on Instagram and how they used different strategies to achieve engagement.
If you have a project that you would like to discuss with our research team, please get in touch at: firstname.lastname@example.org
BirdSong Analytics provides online reports and data exports for Facebook, Twitter, Instagram, and YouTube. All reports are Pay as You Go and include over 30 key metrics, presented in easy to read tables and charts, as well as export to PDF.
Alternatively if you’re looking to dive deeper into your social media data, then check out BirdSong Data. BirdSong Data provides you with access to our database of over half a billion social media profiles.Get started now See our pricing
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