Instagram Analytics for any account. Just pay for the reports you need.

BirdSong Instagram Analytics gives you access to over 30 key metrics for any publically available Instagram account in easy to read charts plus posts & recently engaged user exports.


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BirdSong Analytics is the world’s leading pay as you go social media analytics tool providing Instagram Analytics to social media practitioners, journalists, publishers and researchers in 120 countries around the world.

You can use our Instagram Analytics to access, for any public account:

  • Over 30 key metrics, presented in easy to read tables and charts
  • A data export of its Instagram posts for you to download for your own offline analysis
  • A data export of its recently engaged users for you to download for your own analysis

Our data has been used by the following publications

The Guardian Retail Week Grazia Inc Moz Marketing Land
Analytics for any public Instagram account

Analytics for any public Instagram account

Run a report for any Instagram account to learn more about how it uses this important social channel, its performance and much more. Find out when the account posts, how many likes and comments it achieves and the most used tags/words. Also identify best times for the account to post for engagement.

Export and download all engaged followers

Export and download recently engaged followers

Use this data to carry out your own analysis of the account's followers. We provide follower name and gender (where identified).

Analyse all posts

Analyse all posts

Reivew all the account's posts, sort by engagement types and date posted, to gain useful insights.

Pay as you go Instagram analytics

Pay as you go

Just buy the reports you need, when you need them. With BirdSong Instagram Analytics there are no monthly fees, no ongoing commitment and no restrictions on how many accounts you can analyse.


Data exports

Receive data downloads on the account for your own analysis

  • An export of recently engaged users of the account
  • A data export of all the account’s posts for you to review

Download Instagram Analytics data for offline review

Account Analytics

In your report, you will access key data about the account including:

  • Number of followers
  • Number of posts
  • Number of accounts it follows

Instagram Analytics - Key Data at a Glance

Post Analytics

Receive graphs and analyses of:

  • When the account posts, by hour of day & week
  • Frequency of posting
  • Average comments & likes per post
  • Average number of comments & likes by hour of day & week posted
  • When to post to get engagement

Filter your report by date range and:

  • Number of posts
  • Type and number of posts
  • Average number of likes, comments by type of post
  • Most used tags
  • Most used words in captions
  • View all & sort posts

Instagram Analytics - Engagement Analysis by Hour of Day

Engaged Follower Analytics

We will provide an export of all engaged fans of the selected Instagram account. Click here for an example report.

Instagram Analytics - Follower Analysis




BirdSong Analytics reports and data can be used to help you optimise your Instagram strategy in several ways.

Here are some examples of how our customers are already using this information.

  • To find out the best time to post by comparing historic post performance
  • To identify what their competitors are posting and when they are active
  • To identify best performing posts
  • To export lists of recently engaged followers for offline analysis or wider marketing
  • To identify key influencers who are following the account
  • To find out when are the best times in the week to achieve engagement
  • Compare performance of videos and photos on specific accounts

Bespoke reports

We also offer a bespoke reports service where our in-house development team can create and build custom analyses for you, using our data. These include:

  • Overlap reports to identify the people who are following two or more accounts of your choice.
  • Leaderboards to track ongoing performance of 10+ chosen accounts
  • Automated monthly updates. We can set up a monthly (or weekly) report for you on any number of accounts that you want to track regularly
  • Follower enhancement. We can help you understand more about your audience by matching them to their accounts on other social channels.
  • More in depth content reviews including qualitative analysis of images

If you have a bespoke requirement that you would like to discuss with our in house development team, why not get in touch at bespoke@birdsonganalytics.com

Our research team

If you would like to use BirdSong Analytics for a research project but don’t have time to run the reports and do the analysis, our research team can help.

They regularly work with clients (large and small) to provide answers to questions that they have about how sectors and competitors are using Instagram.

For example, we worked with Peperami and their agency to find our what other snack brands were posting about on Instagram and how they used different strategies to achieve engagement.

If you have a project that you would like to discuss with our research team, why not get in touch at bespoke@birdsonganalytics.com

What does our Instagram Analytics offer the social media practitioner over and above Instagram’s own metrics?

Instagram are rolling out Analytics for business pages only. With all new pages, the official Analytics starts from your next post, meaning there is no historic analysis of your account posts. With BirdSong you can get full analysis of all posts regardless of whether you are looking at a business ‘page’ or personal profile.

When you register with Instagram, you will be able to view your past posts and who is following you but you won’t be able to rank or download this data from your account. You will also be able to see what other publicly available accounts post, who is following them and who they follow. Again, the platform does not currently let you interrogate this information in any more detail

BirdSong Instagram Analytics allows you to export engaged followers from your own and other accounts so that you can carry out your own analyses. You can research the Instagram statistics for clients, competitors and other public accounts that you are interested in.

BirdSong Instagram Analytics is used by agencies, publishers, researchers, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.