YouTube Analytics for any account, just pay for the reports you need.

BirdSong YouTube Analytics gives you access to over 30 key metrics for any publicly available YouTube channel/videos, in easy to read charts plus data exports for your own offline analysis.

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BirdSong Analytics is the world’s leading pay as you go social media analytics tool, used by social media practitioners, journalists, publishers and researchers in 120 countries around the world.

You can use our YouTube Analytics to access, for any public channel and their videos:

  • Over 30 key metrics, presented in easy to read tables and charts
  • Analyze account activity to see number of views, likes, and comments
  • Competitor insights
  • A data export of details from the videos a channel has uploaded which you can download for your own offline analysis

Our data has been used by the following publications

The Guardian Retail Week Grazia Inc Moz Marketing Land
Analytics for any public YouTube channel

Analytics for any public YouTube channel

Run a report for any YouTube Channel to learn more about how it uses this important social and its performance.

Export and download data video data

Export and download data video data

Export and review all of the selected channel's videos. You can use this data to carry out your own offline research in to channel activity and engagement metrics.

Understand what drives views & engagements

Understand what drives views & engagements

Get data on the ten factors that can affect YouTube performance, including posting frequency, video length, and use of titles and descriptions. They also offer guidance for potential campaign improvements.

Pay as you go Instagram analytics

Pay as you go

Just buy the reports you need, when you need them. With BirdSong YouTube Analytics there are no monthly fees and no restrictions on how many channels you can analyze.


Data Export

Export video data from the selected channel for an offline analysis. This data will be available for each video and includes:

  • Date posted
  • Video duration
  • Category
  • Title
  • Total number of views
  • Number of likes, dislikes and comments

You can then rank this dataset to identify patterns, trends, and which videos are the most popular.

YouTube Analytics - Download Key Data for offline review

Post Analytics (activity)

Analyze the channel’s activity to see what time and day videos are uploaded.

Identify the frequency of video posting and check the elapsed time between the date of the report and the last video uploaded.

YouTube Analytics - Activity Analysis

Content Analytics

Access data on the type of content produced and information on how the channel is using YouTube, including:

  • Duration of videos
  • Categories
  • Titles
  • Descriptions
  • Use of links & tags

Our analytics can help pinpoint areas that can be improved. The above can impact the amount of views a video gets and where it appears in YouTube search results.

Make sure you get this bit right!

YouTube Analytics - Title & Description Analysis

Engagement Analytics

Gain insights into how factors such as video length, and category impact engagement rates.

A complete list of the videos posted by the channel is provided along with information about the date of video upload, title, description, duration of video, and engagement statistics.

A video in the best-suited category could see it receive more views. Our report may see you get more views upon further video optimisation.

YouTube Analytics - Key Performance Indicators

Post Analysis

View the videos by a number of predefined filters based on best practice for the YouTube channel. Discover which videos could be better optimised to drive engagement and views.

YouTube Analytics - Video Performance




Our YouTube Analytics reports and data can be used to help you optimize your YouTube strategy in many ways. Use our YouTube Analytics to find out what content works best, identify which videos are most engaging with your audience, and enhance your marketing strategy to gain more views.

The goal of YouTube is to gain views. By optimizing your video content, you can increase the likelihood of your videos being seen, shared and commented on. BirdSong YouTube Analytics will reveal which of the channel’s videos have a too long title, too short descriptions, descriptions that do not contain a call to action and videos without tags.

Here are some examples of how our customers are already using our YouTube Analytics reports.

  • To discover more about how their competitors are using YouTube
  • Identify the optimum duration of videos for engagement
  • To highlight video titles and descriptions which have not been optimized
  • Identify what their competitors are posting about and when they are active
  • To uncover characteristics of best performing videos
  • To export the channel’s video data for offline analysis

What does BirdSong YouTube Analytics offer the social media practitioner over and above YouTube’s own analytics?

BirdSong YouTube Analytics allows you to rank all video uploads by the total number of views, total amount of likes/dislikes and comments for any public channel so that you can carry out your own data analysis. This means you can research the YouTube statistics for clients, competitors and other public accounts that you’re interested in.

YouTube does provide in-depth analytics for channel owners but access to this is restricted to those with the login/password to the account.

If you want to look at other channels, YouTube does provide some top-line figures. For example, you can view how many subscribers each channel has and for each video uploaded, you can see the number of views it has achieved and how many subscriptions it has driven. You can also see the number of likes, dislikes, shares, and comments it has reached. However, the YouTube platform does not currently let you interrogate this information in any more detail or to download export it for your own offline analysis.

BirdSong YouTube Analytics is used by agencies, publishers, researchers, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.

See Also:

Facebook Analytics

Twitter Analytics

Instagram Analytics