BirdSong Analytics is the world’s leading pay as you go social media analytics tool, used by social media practitioners, journalists, publishers and researchers in 120 countries around the world.
You can use our YouTube Analytics to access, for any public channel and their videos:
Run a report for any YouTube Channel to learn more about how it uses this important social and its performance.
Export and review all of the selected channel's videos. You can use this data to carry out your own offline research in to channel activity and engagement metrics.
Get data on the ten factors that can affect YouTube performance, including posting frequency, video length, and use of titles and descriptions. They also offer guidance for potential campaign improvements.
Just buy the reports you need, when you need them. With BirdSong YouTube Analytics there are no monthly fees and no restrictions on how many channels you can analyze.
Export video data for the selected channel for an offline analysis. This data will be available for each video and includes:
Analyse the channel’s activity to see what time and day videos are uploaded.
Identify the frequency of video posting and check the elapsed time between the date of the report and the last video uploaded.
Access data on the type of content produced and information on how the channel is using YouTube, including:
The above can impact the amount of views a video gets and where it appears in YouTube search results. Make sure you get this bit right!
Gain insights into how factors such as video length and category impact engagement rates.
A complete list of the videos posted by the channel is provided along with information about the date of video upload, title, description, duration of video and engagement statistics.
A video in the best-suited category could see it receive more views. Our report may see you get more views upon further video optimisation.
View the videos by a number of predefined filters based on best practice for the YouTube channel. Discover which videos could be better optimised to drive engagement and views.
BirdSong’s YouTube Analytics reports and data can be used to help you optimise your YouTube strategy in many ways. Use our YouTube Analytics to find out what content works best, identify which videos are most engaging with your audience, and enhance your marketing strategy to gain more views.
The goal of YouTube is to gain views. By optimising your video content, you can increase the likelihood of your videos being seen, shared and commented on. BirdSong YouTube Analytics will reveal which of the channel’s videos have a too long title, too short descriptions, descriptions that do not contain a call to action and videos without tags.
Here are some examples of how our customers are already using our YouTube Analytics reports.
BirdSong YouTube Analytics allows you to rank all video uploads by the total number of views, total amount of likes/dislikes and comments for any public channel so that you can carry out your own data analysis. This means you can research the YouTube statistics for clients, competitors and other public accounts that you’re interested in.
YouTube does provide in-depth analytics for channel owners but access to this is restricted to those with the login/password to the account.
If you want to look at other channels, YouTube does provide some top-line figures. For example, you can view how many subscribers each channel has and for each video uploaded, you can see the number of views it has achieved and how many subscriptions it has driven. You can also see the number of likes, dislikes, shares and comments it has reached. However, the YouTube platform does not currently let you interrogate this information in any more detail or to download export it for your own offline analysis.
BirdSong YouTube Analytics is used by agencies, publishers, researchers, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.