Instagram Analytics for any public account.

Our Instagram Analytics gives you access to over 30 key metrics for any publicly available Instagram account in easy to read charts plus all posts & full follower exports for offline analysis.

Instagram Report

Why use BirdSong Analytics?

BirdSong Analytics is the world’s leading pay as you go social media analytics tool providing Instagram Analytics to brands, companies, organizations, universities, social media practitioners, journalists, publishers and researchers in 120 countries around the world.

You can use our Instagram Analytics to access, for any public account:

  • Over 30 key metrics, presented in easy to read tables and charts.
  • A data export of its Instagram posts for you to download for your own offline analysis.
  • A full export of all account followers and following.
  • An export of up to 120 recent comments on each post (click here for a sample).
Five simple steps

Detailed online reports with easy to read charts and valuable metrics.

Our online reports feature a wide range of useful metrics, providing you with insight into any public Instagram account’s performance (see examples below). Our exports also allow you to download data for your own offline analysis.

Try our demo report
  • Account Analytics

    Full Follower Analytics

    Our reports provide analysis and exports of all followers and following of the selected Instagram account. Analysis includes: assumed gender and names.

  • CSV Export

    Data export to CSV

    Download all the accounts followers, following, and posts. Identify Instagram influencers, trends, patterns, create tailored audiences, analyze content, and much more with our Instagram Analytics.

  • CSV Export

    Best Time to Post to Optimize Engagement

    Discover the best day and time of day for this account to post to get likes or comments. Use this information to optimize your own social media content and calendar or to research competitor activity.

  • CSV Export

    Post Analytics

    Access an analysis of the account’s posts including: most used hashtags and words/phrases, when the account posts, post frequency, average engagement, types of post and popular filters.

What does our Instagram Analytics offer the social media practitioner over and above Instagram’s own metrics?

Our Instagram Analytics reports and data can be used to help you optimize your Instagram strategy in several ways.

Here are some examples of how our customers are already using our analysis:

  • To find out the best time to post on Instagram by comparing historic post performance.
  • Identify what their competitors are posting and when they are active on the platform.
  • Discover best-performing Instagram posts based on likes and comments.
  • To export all public Instagram followers and following for offline analysis or wider marketing.
  • Identify Instagram influencers who are following the account or that the account is following.
  • To find out when are the best times in the day and week to achieve engagement.
  • Compare performance of videos and photos of specific accounts.

Instagram has rolled out Analytics for business pages only. With new brand pages, the official Analytics start from your next post, meaning there is no historic analysis of your account posts. With BirdSong you can get a full analysis of all posts regardless of whether you are looking at a business ‘page’ or personal profile.

When you register with Instagram, you will be able to view your past posts and who is following you but you won’t be able to rank or download this data from your account. You will also be able to see what other publicly available accounts post, who is following them and who they follow. Again, Instagram does not let you interrogate this information in any more detail.

BirdSong Instagram Analytics allows you to export all followers from your own and other accounts so that you can carry out your own analysis. You can research the Instagram statistics for clients, competitors and other public accounts that you are interested in, create advertising lists, seek social influencers, and much more.

BirdSong Instagram Analytics is used by agencies, publishers, researchers, universities, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.

Our bespoke reports team can help you gain further insight.

Want to do something with our data that our reports don’t offer? There are a number of services that our bespoke reports team can help you with.

Bespoke reports

We also offer a bespoke reports service where our in-house development team can create and build custom analyses for you, using our data. This includes:

  • Overlap reports identifying the people who are following two or more accounts of your choice
  • Leaderboards to track ongoing performance of 10+ chosen accounts
  • Automated monthly updates: We can set up monthly (or weekly) reports for you on any number of accounts that you wish to track and frequently monitor
  • Follower enhancement: We can help you understand more about your audience by matching them to their accounts on other social platforms such as Facebook, Twitter or YouTube
  • More in-depth content reviews including qualitative analysis of images

If you have a bespoke requirement that you would like to discuss with our in-house development team, do get in touch at:

Exporting all Instagram post comments

Due to Instagram restrictions, our standard reports do not include all post comments. Our Instagram comment downloads only include the latest comments. (read more about downloading comments here)

Our bespoke team can help you index more comments for selected posts or date ranges. Exporting all comments will take longer and cost more than standard social media reports. Please use Live Chat or leave us a message to understand more about indexing Instagram comments, the opportunities, and the limitations.

Our bespoke team can help you index more primary comments for selected posts or date ranges. Exporting all comments will take longer and cost more than standard Analytics reports. Please use the Live Chat or leave us a message to understand more about indexing Facebook comments, the opportunities, and the limitations. Learn more about downloading Facebook comments here.

Our Research Team

If you would like to use BirdSong Instagram Analytics for a research project but don’t have time to run the reports and do the analysis yourself, our research team can help. They regularly work with clients (large and small) to provide answers to questions that they have about how sectors and competitors are using Instagram. For example, we worked with Peperami and their agency to find our what other snack brands were posting about on Instagram and how they used different strategies to achieve engagement.

If you have a project that you would like to discuss with our research team, please get in touch at:

Did you know we offer more than just Instagram Analytics?

BirdSong Analytics provides online reports and data exports for Facebook, Twitter, Instagram, and YouTube. All reports are Pay as You Go and include over 30 key metrics, presented in easy to read tables and charts, as well as export to PDF.

Alternatively if you’re looking to dive deeper into your social media data, then check out BirdSong Data. BirdSong Data provides you with access to our database of over half a billion social media profiles.

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