Social Media Analytics

BirdSong Analytics is the world’s leading ‘pay as you go’ social media analytics tool, used by social media practitioners, journalists, publishers and researchers in 120 countries around the world.

Our flexible analytics tools for Twitter, Instagram, Facebook and YouTube support a wide range of clients and requirements, and we have been listed in Forbes as ‘one of the top 10 tools your agency won’t tell you about’.

Use BirdSong Analytics to access, for any public social media account:

  • Over 30 key metrics, presented in easy to read tables and charts
  • Export of all Twitter and Instagram followers & following
  • Export of its last 3,200 tweets, Facebook posts, and Instagram uploads for you to download for your own offline analysis
  • Facebook audience size and engagement rate performance vs the category benchmark
  • An export of recent Facebook and Instagram post comments
  • Download details from the videos a channel has posted on YouTube

Competitive Insights 

With BirdSong Analytics you can analyze any publicly available account. You don’t need to manage the account or page to gain access to these insights and you don’t need to sign in with your social media accounts. This makes us ideal for competitor analysis and reporting.

Improve your social engagement 

Every BirdSong report identifies the account activity: how often it posts, when it posts, and what type of posts it shares. These reports will help you understand what, and when to post for greater engagement. Use this for your own accounts or review your competition to find gaps in their social activity.

Analyze Posting Activity














Follower AnalysisUnderstand more about the Audience

Our detailed follower demographics for Twitter help you understand more about the followers of your chosen account including their location, language, and network maturity. Export all the followers for Twitter & Instagram to .csv for your own offline analysis.


Facebook Engagement Comparisons


Comparative Analysis

Our Facebook Insights compare your chosen page with thousands of other pages in the same category. Use these metrics to benchmark the page engagement and identify what is driving its performance.



Create Better Content

All posts can be ranked by date, or engagement to quickly show you the best performing content. Use this to focus more on the images and social messages that work well or learn what works for the competition.

BirdSong Social Media Analytics

BirdSong provides social media analytics for any brand on Twitter, Facebook, Instagram or YouTube.

Our Social Media Analytics can provide you with:

Pay only for the reports you use, with no monthly commitment.

BirdSong Social Media Analytics can be used for any account regardless of ownership or administration access. This easy access is trusted around the world for companies seeking Social Media Analytics without monthly commitments.

 Twitter Analytics Overview

Check the vital signs for any account including:

  • Recent follower growth
  • In-depth follower analysis
  • Recent tweet mix
  • Best time to tweet
  • Most popular tweets
  • Follower exports to .csv
  • Recent tweet export to.csv

Click here to learn more about our Twitter Analytics

Facebook Analytics

Our Facebook Analytics provide you with key metrics for page analysis including:

  • Fan count
  • Talking about count
  • Engagement rate (%)
  • Average likes per update type (image, video, status etc.)
  • Posting pattern, by day of week and time of day
  • Average likes per post, by time of day and day of week
  • Ranking of Facebook posts by number of likes, comments or shares
  • Export posts to CSV

Learn more about our Facebook Analytics here

Instagram Analytics

Instagram Analytics provide key metrics to identify the performance of any Instagram account including:

  • Number of fans
  • Number of posts
  • Average likes per post
  • Average comments per post
  • Number of posts by hour of day
  • Number of posts by day of week
  • Average likes per post by hour of day posted
  • Average comments per post by day of week posted
  • Average comments per post by hour of day posted
  • Average comments per post by day of week posted
  • Rank all posts by number of likes
  • Rank all posts by number of comments
  • Export posts to CSV

Click here to learn more about BirdSong Instagram Analytics

YouTube Analytics

  • Number of videos
  • Number of subscribers
  • Average number of likes per video
  • Average number of comments per video
  • Engaged subscriber profiles
  • Best time to upload videos for likes
  • Best time to upload videos for comments
  • What are the most engaging video durations

Learn more about our YouTube Analytics here

BirdSong Analytics is used by agencies, publishers, researchers, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.

Start searching for accounts here