YouTube Analytics for any public channel.

BirdSong YouTube Analytics gives you access to over 30 key metrics for any publicly available YouTube channel, in easy to read charts plus data exports for your own offline analysis.

YouTube Report

Why use BirdSong Analytics?

BirdSong Analytics is the world’s leading pay as you go social media analytics tool, used by vloggers, social media managers, journalists, publishers and researchers in 120 countries around the world.

"I could see some cool stuff for my own videos but also easily get a better idea of how the YouTubers I aspire to be like schedule their content and what videos work best for them." Poppy Dinsey

You can use our YouTube Channel Analytics to access, for any public channel and their videos:

  • Over 30 key metrics, presented in easy to read tables & charts.
  • Analyze channel activity to see number of views, likes, & comments.
  • Review SEO elements of the videos such as titles & descriptions.
  • Competitor insights.
  • A data export of details from the videos that a channel has uploaded which you can download for further analysis.
youtube analytics

Detailed online YouTube reports with valuable metrics in easy to read charts

Our YouTube Analytics tool features a wide range of key metrics, providing you with insight into any public YouTube channels’s performance (see examples below). Our exports also allow you to download data for further analysis.

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  • Youtube channel Analytics

    Video Optimization

    YouTube SEO and video optimization is key to gaining more views and appearing higher in search results. Our YouTube Analytics tool will identify a number of areas to improve to better optimize your channel’s videos.

  • download youtube data

    Export Video Metadata

    Download video metadata for the selected channel, including the date uploaded, video length, category, title, the number of views, likes, dislikes, and comments.

  • youtube analytics tool

    Engagement Analytics

    Gain insights into how factors such as video length, and category impact each of the channel's video's views and engagement rates.

  • youtube analytics for other channels

    Video Post Analytics

    Analyze the channel’s activity to see what time and day videos are uploaded. Identify the frequency of video posting and check the elapsed time between the date of the report and the last video uploaded.

How are our reports different to YouTube's Analytics?

If you are an active YouTuber, or actively managing a YouTube channel then you will have access to a range of insights within the creator studio including watch time, average view duration and sharing data.(Click here if you are not familiar with YouTube's channel analytics.) But this data is only available for your channels. It is not available for competitors or any other channel you're interested in.

Our YouTube Analytics reports and data are designed for competitor analysis or third party review of any YouTube channel. They can be used to help you optimize your YouTube strategy in many ways. By analyziing other channels you can find out what content works best, identify which videos are most engaging with your audience, and enhance your marketing strategy to gain more views.

For your own channel, our YouTube Analytics tool will review all posts and identify which uploads are missing key meta data including titles, descriptions and hashtags. See our guide, How to rank higher in youtube search for more on the importance of meta data on YouTube.

Here are some examples of how our customers are already using our YouTube Analytics for other channels:

  • To discover more about how their competitors are using YouTube.
  • Identify the optimum duration of videos for engagement.
  • To highlight video titles and descriptions which have not been optimized.
  • Identify what their competitors are posting about and when they are active.
  • To uncover characteristics of best performing videos.
  • To export the channel’s video data for a richer analysis.

BirdSong YouTube Analytics allows you to rank all video uploads by the total number of views, total amount of likes/dislikes and comments for any public channel so that you can carry out your own data analysis. This means you can research the YouTube statistics for clients, competitors and other public accounts that you’re interested in.

You may be able to get headline data like view counts and comment counts just by looking at the channel but you can't easily interrogate the data or take it offline without scraping the pages.

Our YouTube Analytics reports used by vloggers, agencies, publishers, researchers, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.

Our bespoke reports team can help you gain further insight.

Want to do something with our data that our reports don’t offer? There are a number of services that our bespoke reports team can help you with.

Bespoke Reports

We also offer a bespoke reports service where our in-house development team can create and build custom analyses for you, using our data. This includes:

  • Overlap reports identifying the people who are following two or more accounts of your choice
  • Leaderboards to track ongoing performance of 10+ chosen accounts
  • Automated monthly updates: We can set up monthly (or weekly) reports for you on any number of accounts that you wish to track and frequently monitor
  • Follower enhancement: We can help you understand more about your audience by matching them to their accounts on other social platforms such as Facebook, Twitter or YouTube
  • More in-depth content reviews including qualitative analysis of images

If you have a bespoke requirement that you would like to discuss with our in-house development team, do get in touch at: [email protected]

Our Research Team

If you would like to use BirdSong Analytics for a research project but don’t have time to run the reports and do the analysis yourself, our research team can help. They regularly work with clients (large and small) to provide answers to questions that they have about how sectors and competitors are using YouTube.

If you have a project that you would like to discuss with our research team, please get in touch at: [email protected]

Did you know we offer more than just YouTube Analytics?

BirdSong Analytics provides online reports and data exports for Facebook, Twitter, Instagram, and YouTube. All reports are Pay as You Go and include over 30 key metrics, presented in easy to read tables and charts, as well as export to PDF.

Alternatively, if you’re looking to delve deeper into your social media data, then check out BirdSong Data.

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    Instagram Analytics