YouTube Analytics for any public channel.

BirdSong YouTube Analytics gives you access to over 30 key metrics for any publicly available YouTube channel, in easy to read charts plus data exports for your own offline analysis.

YouTube Report

Why use BirdSong Analytics?

BirdSong Analytics is the world’s leading pay as you go social media analytics tool, used by social media practitioners, journalists, publishers and researchers in 120 countries around the world.

You can use our YouTube Analytics to access, for any public channel and their videos:

  • Over 30 key metrics, presented in easy to read tables and charts.
  • Analyze account activity to see number of views, likes, and comments.
  • Review SEO elements of the videos such as titles and descriptions.
  • Competitor insights.
  • A data export of details from the videos that a channel has uploaded which you can download for your own offline analysis.
Five simple steps

Detailed online reports with valuable metrics in easy to read charts

Our YouTube Analytics reports feature a wide range of useful metrics, providing you with insight into any public YouTube channels’s performance (see examples below). Our exports also allow you to download data for further analysis.

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  • Account Analytics

    Video Optimization

    YouTube SEO and video optimization is key to gaining more views and appearing higher in search results. Our YouTube Analytics will identify a number of areas to improve to better optimize your channel’s videos.

  • CSV Export

    Export Video Metadata

    Download video metadata for the selected channel, including the date uploaded, video length, category, title, the number of views, likes, dislikes, and comments.

  • CSV Export

    Engagement Analytics

    Gain insights into how factors such as video length, and category impact each of the channel's video's views and engagement rates.

  • CSV Export

    Video Post Analytics

    Analyze the channel’s activity to see what time and day videos are uploaded. Identify the frequency of video posting and check the elapsed time between the date of the report and the last video uploaded.

What does our YouTube Analytics offer the social media practitioner over and above YouTube's own metrics?

Our YouTube Analytics reports and data can be used to help you optimize your YouTube strategy in many ways. Use our YouTube Analytics to find out what content works best, identify which videos are most engaging with your audience, and enhance your marketing strategy to gain more views.

The goal of YouTube is to gain views. By optimizing your video content, you can increase the likelihood of your videos being seen, shared and commented on. BirdSong YouTube Analytics will reveal which of the channel’s videos have a too long title, too short descriptions, descriptions that do not contain a call to action, and videos without tags.

Here are some examples of how our customers are already using our YouTube Analytics reports.

  • To discover more about how their competitors are using YouTube.
  • Identify the optimum duration of videos for engagement.
  • To highlight video titles and descriptions which have not been optimized.
  • Identify what their competitors are posting about and when they are active.
  • To uncover characteristics of best performing videos.
  • To export the channel’s video data for a richer analysis.

BirdSong YouTube Analytics allows you to rank all video uploads by the total number of views, total amount of likes/dislikes and comments for any public channel so that you can carry out your own data analysis. This means you can research the YouTube statistics for clients, competitors and other public accounts that you’re interested in.

YouTube does provide in-depth analytics for channel owners but access to this is restricted to those with the login/password to the account.

If you want to look at other channels, YouTube does provide some top-line figures. For example, you can view how many subscribers each channel has and for each video uploaded, you can see the number of views it has achieved and how many subscriptions it has driven. You can also see the number of likes, dislikes, shares, and comments it has reached. However, the YouTube platform does not currently let you interrogate this information in any more detail or to download export it for your own offline analysis.

BirdSong YouTube Analytics is used by agencies, publishers, researchers, journalists, legal firms, data analysts, SMEs, charities, large corporations and individuals across the world.

Our bespoke reports team can help you gain further insight.

Want to do something with our data that our reports don’t offer? There are a number of services that our bespoke reports team can help you with.

Bespoke Reports

We also offer a bespoke reports service where our in-house development team can create and build custom analyses for you, using our data. This includes:

  • Overlap reports identifying the people who are following two or more accounts of your choice
  • Leaderboards to track ongoing performance of 10+ chosen accounts
  • Automated monthly updates: We can set up monthly (or weekly) reports for you on any number of accounts that you wish to track and frequently monitor
  • Follower enhancement: We can help you understand more about your audience by matching them to their accounts on other social platforms such as Facebook, Twitter or YouTube
  • More in-depth content reviews including qualitative analysis of images

If you have a bespoke requirement that you would like to discuss with our in-house development team, do get in touch at: [email protected]

Our Research Team

If you would like to use BirdSong Analytics for a research project but don’t have time to run the reports and do the analysis yourself, our research team can help. They regularly work with clients (large and small) to provide answers to questions that they have about how sectors and competitors are using YouTube.

If you have a project that you would like to discuss with our research team, please get in touch at: [email protected]

Did you know we offer more than just YouTube Analytics?

BirdSong Analytics provides online reports and data exports for Facebook, Twitter, Instagram, and YouTube. All reports are Pay as You Go and include over 30 key metrics, presented in easy to read tables and charts, as well as export to PDF.

Alternatively, if you’re looking to delve deeper into your social media data, then check out BirdSong Data.

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    Instagram Analytics